When it comes to online reputation management, a defense strategy is very important. For one thing, it is not a good idea to just defend oneself blindly against anything that comes his way. A better idea would be to come up with something from the beginning in order to make sure that something is in place for him to use. One good thing is that with a good Reputation Defender strategy, he will not only minimize the damages of some sources, but he will also be able to have a strong reputation to begin with. People will trust him, and they will less likely to buy into what other people say about him.
One very important thing to do is build a solid reputation with a good foundation. One of the ways that could be done is for the user to do good to his customers. It is also important for one to take the time to serve his customers and clients in different ways than just selling products and services. The business owner or public figure could also reach out to people and make them feel valued. At the same time, he has to be honest with them. Some customers can tell when they are being tricked.
One of the most important things is to keep his word. When one is being honest and delivering on his promises, this adds more to his trustworthiness. People have a lot of respect for a man who keeps his word and does exactly as he says he will do. When a business owner or a person practices that, then he will gain the respect of many. That way, if someone tries to attack him, then he will not go very far in his attacks. For one thing, they will have a hard time believing the source of attack.