No industry can solely survive on its own. All sectors of the economy seem to be somehow intertwined creating a mesh between them. However, one interesting relationship is between technology and fashion. It is amazing how the two industries complement each other. They have been doing so for ages and will continue doing so in the future. This was one of the things that have greatly fascinated Christopher Burch. This has made him invest a lot of his time, skills and financial resources in empowering companies that seek to venture into technology and fashion industries.
Burch is one of the most successful entrepreneurs having founded his company Burch Creative Capital where he is also the CEO. His business nurturing skills began back in his youth. While at Ithaca college, he and his brother named Bob began a company Eagle’s Eye which they grew to a $165 million from an investment of $2000. Burch has a deep understanding of the consumer behaviors and various business models. With his skills he has groomed many technology and luxury brands such as Poppin, Voss water and Faena Hotel + Universe just to mention a few.
According to Burch, people in the fashion industry consult technology in innovating products that sell since it enables them to create and test their designs without having to create prototypes of the products. Technology is also directly affected by the changes and trends in fashion. Burch uses the example of the transition of the music system from the boom box in the 70s, the two cassette decks in the 80s, the Walkman in the 90s and later a much smaller gadget; the Ipod in the 21st century. The two industries also assist each other in creating popularity. For example, the Google Glass was not considered fashionable until models of Diane Von Furstenberg wore them on a catwalk.
Burch says that an analysis of the past and current relations between the two can give a foretaste of how the two will work in the future. For example, more designers are coming up with fashion items that seek to protect the humans. An example is the Frontline Gloves for firefighters invented by Kevin Cannon and Ashwin Rajan. These gloves enhance the communication of firefighters during their missions. The future will also ensure that designers embrace recycling of materials. SegraSegra is one of the designers who have embraced technology in this way by creating jackets and t-shirts from recycled bicycle tubes. Designers will also incorporate energy saving and thus environment conservation in their inventions.