Fabletics is a leading athleisure brand that sets itself apart by offering quality and affordable apparels that are in style. The company was founded in the year 2013 and is under TechStyle. The three founders of the company include Adam Goldenberg, Don Ressler and Kate Hudson. In the four short years, the brand has managed to win over 1 million paying subscribers. This has translated into more than $250 million profits in the few years. This is such a huge growth, considering that there is a low entry barrier. Also, the fact that there are dominant companies in the market including Amazon, Nike and the likes of Lulu Lemon. Here are some of the reasons behind the fast success of Fabletics.
Great and strategic leadership is one of the major reason for the success of the company. The company is run by two of the best professionals in the industry, that is, Adam Goldenberg and Don Ressler. They have been in this business for quite a while, and no one has an eye for fashion quite like them. Not to mention the ability to incorporate technology into it all. Also, the presence of Kate Hudson in the company is a big plus. Kate Hudson is not only an advertising figure. Rather, the products made by Fabletics are quality and fashionable so you can easily see Kate Hudson wearing them for her runs and when going to the gym. Also, the fact that she is very active makes her the best for consultation of sports fashion advice.
The ability to leverage the power of crowd is also one of the reasons why Fabletics is threatening to overtake companies such as Amazon. This is because of the numerous positive reviews that Fabletics receive. This makes other people feel that they can trust them, thus, buying their products. Also, the great reviews help to optimize them over search engines. Therefore, they get frequent visits to their website, than other companies. And, if some of this traffic translates to sales, then it means it is working for their good. Additionally, the high number of positive reviews makes customers trust that they are not the only ones that were impressed by Fabletics’ products. Therefore, they tend to come back again and again.
Another reason for the success of Fabletics is the ability to balance quality and price. Unlike other premium brands, where you have to pay a leg and an arm for one outfit, at Fabletics you get the same quality for much less. This makes Fabletics products easily accessible to people, which is great on their sales numbers. In addition to quality, Fabletics make their apparels so that they are fashionable for the modern crowd. Rather than looking too dull, like most premium athleisure brands opt to do, Fabletics opt to deliver products that make you feel sexy and fashionable even when you are exercising. This way, they have managed to get a very huge following.