How Celebrities Are Investing In Livio Bisterzo’s Healthy Snack Company

     Hippeas is a brand of healthy chickpea puff snacks which is now sold across the United States. The company is the brainchild of founder Livio Bisterzo who wanted to offer a brand of snacks that people could feel good about eating. It is also increasingly backed by celebrities who see the value of the brand such as Leonardo DiCaprio.

In July of 2015, DiCaprio and the private equity firm Strand Equity Partners teamed up to invest in Green Park Brands Inc., the company that Livio Bisterzo founded. As chief executive officer of the company, Bistrerzo said he couldn’t disclose how much was invested in his company but did say that to date he has raised $2.5 million in funding. Some of this money was also raised by angel investors as well as his friends who deeply believe in the product.

The Hippeas brand was launched in March 2016. For the year it generated $2.5 million in revenues. The brand is on pace to sell $11 million worth of product in 2017 according to Bisterzo. He has said that, even though he is just 36, he has developed a wealth of experience in launching new products. He has also built a network of connections which helps him promote the brand and get it into stores. So far his leadership has led to the brand being available at Albertsons, Starbucks, and Vons. Later in 2017 it will be available in Target and Kroger stores as well. He also sells Hippeas in grocery stores in the United Kingdom.

Hippeas are a premium brand which is sold in 1-ounce sized bags. The cost for each bag is $1.95 at Starbucks. Healthy snacks made from nutritionally rich ingredients such as chickpeas, kale, spinach, and sweet potatoes are a growing trend in the industry. One analyst, Norman Deschamps, says that he expects growth in this food segment to be 8% for the year.

Livio Bisterzo is originally from Italy. Before moving to the United States he lived in the UK and acquired his university education there. He has been the founder of a number of companies including Kyoku for Men and Little Miracles.

For more, please read about the Snack Brand Supported By Leonardo DiCaprio.