Kate Hudson has managed to do what most people have been unable to do in the fashion industry. The fact that she has been able to grow her Company to a tune of 250 million dollars in just three years when amazon controls 20% of the entire online fashion market is amazing and in fact very commendable. She has been able to reach this far because of the mechanism of subscribing her customers and pushing her brand through the activewear movement that has been ongoing. She has also been able to keep customers engaged and happy because of offering convenient services and the membership deal that is impossible to pass.
For the longest time high quality the costly prizes they come with identified brands. However, a shift in the economy has led to a change in this aspect and the competition is going beyond the quality of the product as customers are looking into other important factors such as customer service and experience, brand recognition as well as exclusivity in designs as high-end customers want to stand out.
Fabletics strategy has been working seeing from how much growth they have experienced and the fact that they are going to add onto their 16 already existing physical stores. They are likening themselves to Apple with their fashion online membership growing with each passing day. One may wonder what the secret is. According to the general manager Gregg, the secret is sticking on manufacturing high value quality products from the start. The membership model in Fabletics makes it possible for the company to customize products and still afford to provide it at a competitive rate. The company works on the truth that it becomes easy to make people happy when you understand what they want and what they are looking for.
The different ways Fabletics handles their stores
Reverse showroom is working for Fabletics. Unlike competitors who tell customers about products ad guide them to buy in other cheaper places Fabletics has encouraged membership. This means that most people, almost half of the clients that walk into their physical stores are already members. Having people who are already members walk into a store is one of the surest way to ensure continued sales and improved profitability.
Fabletics has all the attires that a person would ever need for their workout purposes. It is important to subscribe to their services to get deals that are not only affordable but one that gives you the best value for your money.