For decades, the household name for lip balms was Chapstick, Blistex, and a few other brands. Until this point, no one entered in the lip balm market with anything different because consumers seemed to hold to the known brands. The past lip balm brands held to two basic flavors, mint and cherry. And they stayed with the same generic packaging. For consumers, lip balm fell in the category of brushing your teeth or washing your hair.
It was a chore and nothing exciting surrounded that. About 7 years ago, EOS lip balm entered the scene and has become the lip balm of choice for many.
The EOS lip balm company took a different approach than others. They didn’t advertise their product at first. Their sole focus was on production of the product and getting it distributed. They changed the whole design and feel of how lip balm is. They didn’t go with the same cylinder type tubing most lip balm company’s use. Instead, they went with something that covered all five senses. They picked a spherical shape so it would feel good in the hands; the lip balm has a huge selection of flavors (http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556) that teases your sense of smell and taste. The sphere even clicks when you close and that appeal to sound. And lastly, the beautifully, bright pastel colors catches the eyes.
To get their product out there, all it took was one chance meeting with a female buyer from Walgreens. She was thrilled with the new concept and immediately purchased some for her store. Walmart, Target, Amazon and other retail and drug stores followed Walgreens lead and starting carrying EOS too. From that point, EOS surpassed big lip balm companies as it saturated the market and became high in demand. Celebrities are seen using this Skin Care-AU product which helps stir the hype around it. To get a better look at how the company surpassed other lip balm companies, look here.