For those who love using ClassDojo and want to see more from it, the app may be adding more features for them soon. ClassDojo is completely free to download and use for teachers, students, parents and administrators and comes with teaching content readily available. It’s allowed parents and teachers to be in constant communication with one another, and with the ability to post pictures of class activities in the Student Stories section, it’s almost become like a classroom Instagram. ClassDojo wants to add more content to their program, including making more videos about learning to their animated series. The animated series features young students who have to tackle learning challenges, and learn how to think differently in order to do so. The idea is to encourage students to become classroom leaders and promote positive behavior along the way.
ClassDojo actually started out as simply a behavior reward system when Liam Don and Sam Chaudhary co-founded it. Chaudhary and Don felt that classrooms were lacking in both teaching tools, and even in social apps in general that could change classroom culture in a positive way. So they decided it was time to build an app that teachers and parents would love, and that was not driven by making money or simply following the latest digital trends. ClassDojo was born and it started becoming a favorite of local teachers and school administrators. To date, ClassDojo has raised about $30 million in capital funding, including around $21 million just last year. They have not spent any funds on advertising as word of mouth has been effective at promoting the app.
While the app was originally intended to reward good behavior in class, Don and Chaudhary saw the potential for it to eliminate parent and teacher meetings with texting and picture messaging features. Indeed, many schools can save time and money in that area now that ClassDojo is becoming widely-used, but Don and Chaudhary also see the arrival of new premium features as a way to save money on curriculum-based software that schools currently have to purchase. ClassDojo has also been improving security by adding improved features, and has upheld their pledge never to sell user data to data mining companies.