To be truly transformative, healthcare companies need to be as agile and forward-looking as they are compassionate and effective. Scott Rocklage, PhD, understands this middle line. His decades of experience in the healthcare industry have helped shape many of the top companies in the business.
Successful Healthcare Marketing
Many ads for clinics, hospitals, and treatments are the same: a generic photo of smiling doctors in white lab coats, or patients discussing positive changes in their symptoms. But because they are so common, they can quickly become ineffective because people have seen some version of it before.
Dr. Rocklage works at 5AM Ventures, a company that invests in emerging life sciences companies. The 5AM Ventures approach is uniquely hands-on, working with companies through the early stages of their development through short-term operating roles and pinpointed assistance – and that includes developing effective marketing.
Dr. Rocklage’s Background
Dr. Rocklage has worked at 5AM Ventures for 14 years. He joined the firm in 2003 as a Venture Partner before becoming a Managing Partner in 2004. Prior to 5AM Ventures, Dr. Rocklage held leadership roles that led to the FDA approval of three new drugs. His expertise has appeared in more than 100 peer-reviewed publications.
It is Dr. Rocklage’s belief that we should not be afraid of “measured” risk-taking, and this includes researching new life sciences programs that may not be fully understood. Dr. Rocklage has demonstrated throughout his long career that with the right approach, anything is possible. Learn more: https://www.linkedin.com/in/scott-rocklage-66aa7a12a