In the past year the Popup has put the Real Real on the map and given the brand a legitamite edge in the field of marketing. Real real is a NYC fashion boutique that has recently hit the market in a huge way. The pop-up model of success has spurned a new creative type of industry that excels in building a unique fashion label and product. This coming fiscal season is a strong indication of the success of Real Real and it’s ongoing cultural build up.
The Real Real is a strong boutique brand that pushes it’s designer vision towards new heights. In 2017 it’s reeled in funding for it’s design group. Julie Wainwright is emblematic of the group’s success and her role as a CEO is fundamental to the success of Real Real. This label focuses on vintage clothing, shopping bags, luxury items, and promotional products. Their powerful opening night has propelled them towards an independent narrative of success and city wide creative independence.
Real Real has recently broke open a few pop-up stores in the downtown New York area. As one of the most successful online luxury resale start up, with many close clients taking a slice of the pie. The Real Real features a strong online marketing campaign that’s pushed sales towards the 500 million range.
With the San Francisco branch open, Real Real has boosted it’s profit margins by over 500 percent thanks to online and pop up consumers. Pop up stores will continue to expand, grow, and develop through stores such as the ones in Las Vegas, Los Angeles, and other major cities. Real Real has managed to build a boutique that targets wealthy clients who are looking for a fresh, intelligent, creative way to shop in a major metropolitan city such as New York.