In 2013, Adam Goldenberg and Don Ressler, the TechStyle Fashion Group founders conceived the idea of launching an athleisure brand. The first person they thought of was Kate Hudson. Since then, Kate has been the hands-on face behind Fabletics under which athleisure operates. To date, she continues to be heavily involved in the process of design, working closely with the whole Fabletics team towards ensuring that they stay fresh in terms of styles.
The Athleisure- Fabletics Mission
Fabletics is all about empowering and inspiring women to be strong, the best version of themselves irrespective of their age, size, or shape. In a short span of three and a half years, Fabletics has grown from a little startup into a respectable $250 million company. Although Kate doesn’t come with a traditional business background, her acting career has contributed in helping her become innovate and in bringing new ideas to the fashion and design table.
A mother of two, iconic actress, and fashion tastemaker, Kate Hudson is an inspiration to other women. Her deep passion for supporting and motivating women to lead active and healthy lives prompted her to co-found Fabletics in 2013. Every month, Kate not only approves but shares her favorite live wear outfits. Speaking to MSNBC on her winning Athleisure brand, Kate states that the mission is to give women support on their journey to enjoy an active, healthy lifestyle.
The Athleisure Fabletics brand which was initially an online subscription-based model now has 18 stores across the U.S. and this year is set to launch a plus-size line. Although the subscription-based avenue used by Kate and her team has at times come face to face with tough subscriber’s criticism, today Fabletics can be counted among the growing band of versatile, risk-positive and data-aware brands who appreciate the “new” consumer.
The multi-million Athleisure brand also includes Just Fab, FabKids, FL2, ShoeDazzle, and P.S. a personal styling service by JustFab. As a component of the thriving and growing ‘activewear’ movement, the brand employs a subscription mechanic in selling products to their diverse clients across the US and abroad.
Sportswear brand Fabletics by Actress Kate Hudson is giving women the opportunity of tapping into the athleisure trend irrespective of their sizes or age. Her active-wear collection can now be accessed in extended sizing, spanning from XXS to 3X.To find out which of Fabletics outfits are the best for you, take the quick lifestyle quiz found here.