Honey Birdette was the first sensuality boutique in Australia, and after winning over the country is now looking to launch headfirst into the US and UK market. Honey Birdette has its eyes on world domination with plans to expand from three stores in the UK to 40 by the close of 2108. They also just launched an e-commerce site just for the US and if it performs well it is reasonable to think that retail expansion may be the next option.
They already know they have a customer base in the US, as the brand a 37% increase in online sales to the USA in just the past year. Given the company has only been open since 2006; this is a pretty massive accomplishment. In response, founder Eloise Monaghan decided to launch a US excusive platform that will make it easier for customers to order and receive their merchandise. US customers using the site will now have faster delivery times, free delivery at a certain purchase price, and a larger range of products to choose from.
As mentioned, Honey Birdette is also fixated on the British retail market and has ten new store openings planned for this year alone. They first opened a flagship shop at Covent Garden in London followed by one in Leeds and Westfield, but now they are getting ready to launch in Stratford, Liverpool, Liverpool, and Newcastle as long as more shops in Westfield and Leeds.
Monaghan is the founder of Honey Birdette and started the company after discussing with a friend that luxury lingerie was something missing from the Australian market. The idea continued to grow in Monaghan’s head eventually leading to the creation of this luxury lingerie and high end sex toy based company.
However, the sensual experience is not just for the bedroom, as Honey Birdette stores serve it up on a silver palate to guests adding to the thrill. Shoppers are treated to champagne and lushly decorate boutiques surrounded by naughty lingerie and toys they can eye privately with a partner or friend.