About six years ago Nathaniel Ru, Jonathan Neman and Nicolas Jammet started Sweetgreens. They noticed that there weren’t many healthy eating options in Georgetown. Ru, Neman and Jammet had a great love for food and they also had a desire to solve a problem. The problem they felt they needed to solve was the lack of healthy food choices in Georgetown. That is when they came up with the idea for a business plan. The only problem they had was their lack of business experience. Little did they realize that this lack of business experience would lead them to success. The first location they opened up to start the Sweetgreen Company was very small and it was located on M Street. This forced them to only focus on what was really needed to make Sweetgreen work. They focused on the quality of the ingredients. Ru, Neman and Jammet are very proud of how the entrepreneurship program at the school has greatly improved. They always understood the importance of community and how important it was in their Sweetgreen business.
In 2010 they began the “Sweetgreen in Schools” program. The goal was to educate children on eating healthier and to be more knowledgeable in nutrition. It is has a very hands-on activity program and workshops. It has expanded to New York, Virginia, Maryland and the District of Columbia. The second location wasn’t doing as well and that’s when they came up with the annual festival that included food and music. The festival started from a block party to now it taking place at the Merriweather Post Pavilion. They had various artist such as The 1975, Calvin Harris, The Weekend, and Avicii perform at the festival. They live by five values and it is what has helped them stay successful.
Nathaniel Ru is one of the co-founders of Sweetgreen. Nathaniel met his two best friends, Jonathan and Nicholas at an entrepreneur class at the University of Georgetown. Nathaniel, Jonathan and Nicholas shared the same love for entrepreneurship and the idea of creating something great.
Nathaniel believes that when people come together as a team and as a community that something wonderful comes from that. He also has a great friendship with his employees. Nathaniel, Jonathan, Nicholas and their employees often have a family meal celebration to celebrate a new seasonal launch. He feels it’s a way to bring people together around food.